Easy reading is damn hard writing. Let Readable do the hard part for you. We’ll start with where you are – an idea, a draft, a folder full of files. We’ll talk about your audience, what you want to say to them and why. We’ll finish with content that works.
ENGAGING ART AUDIENCES ONLINE
Winter can be a bleak time in Melbourne but Melbourne Winter Masterpieces have made the season a whole lot brighter. This annual series of major international exhibitions lures hundreds of thousands of visitors into Melbourne’s major arts venues, including the National Gallery of Victoria (NGV).
Winter Masterpieces are accompanied by masterful marketing campaigns, which kick off long before the exhibitions open. Digital communications are a critical part of the marketing mix.
The NGV hired Readable to work with its multimedia team on several exhibition microsites, including Napoleon: Revolution to Empire, Vienna: Art & Design and European Masters: Städel Museum, 19th–20th Century.
Readable's role was to help develop the sites' information architecture and work closely with curatorial staff to create web-friendly, accessible curatorial content.
For thousands of NGV visitors, their Winter Masterpieces experience began online. These microsites provided all the practical information they needed to plan their visit, while enriching their experience with informative content that carefully balanced curatorial excellence with popular appeal.
WRITING FOR A GENEROUS READERSHIP
Supporters who donate funds, time or gifts in-kind are the lifeblood of Oxfam Australia’s work and a key readership for its print and online publications.
Oxfam Australia's ongoing challenge is to ensure this readership feels emotionally engaged with its work and can see the positive difference their support is making to the lives of people living in poverty.
Oxfam hired Readable to write feature articles for Oxfam News about all aspects of its work, including emergency responses, major appeals, development programs, campaigns, and retail arm, Oxfam Shop. Readable also edited the publication, managing production schedules, commissioning articles and copy-editing submissions.
Oxfam Australia's supporter communications continue to inspire people to give, and give generously. In 2016–17, the agency received $50.3 million in public donations.